SAW "Give 'Til It Hurts" Blood Drive

Every year, Lionsgate gets the blood pumping for its new SAW film with the SAW "Give 'Til It Hurts" blood drive, benefiting the Red Cross. As part of that tradition, the studio produces an ad campaign starring the SAW nurse, a sexy sister of dubious mercy who wants your blood.

This years ad campaign was created by Ignition Print and was photographed by Co-President of Marketing Tim Palen... and it's the wildest yet with the SAW nurse sporting a uniform you wont see at just any old doctors office. Thats because its designed by the downtown NY fashion darlings The Blonds, the corset kings who have outfitted the likes of Beyonce, Katy Perry and Rihanna.

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